Mercedes Benz — Brand Architecture
During my internship at janglednerves in Stuttgart 2014 I was heavily involved in the development for the current brand experience at several motor shows such as Mondial de l’Automobile in Paris, North American International Auto Show in Detroit or the Autosalon in Genf. This design concept is going to be in use for the next 4 to 6 years.
As the key architectural element the “Silver Wing” was developed. The rotating metal blades translate the aerodynamics of every Mercedes Benz car onto the stage of all the different Motor Shows around the globe in varying detail.
Images by Andreas Keller